Branding · Editorial
Villa Mamas
A beloved restaurant, refreshed without losing the mama.
Villa Mamas has fed Bahrain for over a decade. The rebrand had one rule from the founder: “If my regulars notice, you have failed.”
Refresh, not replace
We kept the warmth and the hand-drawn feel, tightened the wordmark, and built a menu system with coral accents and generous type that is readable in candlelight. The interiors got a quiet graphic layer — coasters, table cards, a mural — that new guests photograph and regulars barely register.
My regulars did not notice. The new customers did. Exactly what I asked for.
Roaya Saleh — Founder, Villa Mamas
The result
Rolled out across three venues, with first-time visits up 22% in the quarter after launch.
Results
0regulars who noticed
22%more first-time visits
3venues rolled out
Credits
- Creative direction
- Noor Al Mahmood
- Identity & menus
- Yousif Kanoo
- Interiors graphics
- Dana Al Aali
- Client
- Roaya Saleh, Villa Mamas
