Marasi Homes

Marasi build villas people actually want to live in. Their old brand looked like a bank. We fixed that.

Three strokes

A monument mark carved from three strokes — foundation, wall, roof — applied to everything from the sales-office monolith to the hard hats on site. The same three strokes become the wayfinding system across the development.

The launch

We art-directed the launch photography in one golden-hour day and turned it into a sales brochure, hoardings and a three-month social campaign — the same three strokes on every surface.

The result

Phase one sold out before the show villa was finished.