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Studio

Three minds. One studio.

THALAATHA (ثلاثة — "three") started in 2019 when a strategist, a designer and an editor decided the best work happens when all three sit at the same table.

Inside the THALAATHA studio in Seef

The story

We got tired of brands that looked great on paper and fell apart on screen.

So we built a studio where the brand, the publication and the website are made by the same people, in the same room, at the same time. It is slower to explain and much faster to do.

Today we are a team of 14 in Seef — strategists, designers, writers, developers and a producer who keeps everyone honest. We work with founders, family businesses and a handful of brave corporates across the Gulf.

What we believe

01

Be clear before you are clever.

A joke nobody gets is not a joke. Clarity first, then we play.

02

Show it early, show it ugly.

Rough work shown on Tuesday beats polished work shown too late.

03

The brand is a living thing.

We design for year three, not launch day, and we stick around to see it.

The people

Small team, big opinions.

Noor Al Mahmood

Noor Al Mahmood

Founder & Creative Director

Noor started in advertising, left to edit a magazine, and came back convinced the two should never have been separated. She runs the room, writes most of the words and still sketches every layout by hand.

Yousif Kanoo

Partner & Design Director

Yousif builds identity systems the way other people build furniture — to last. Fifteen years of brand work across the Gulf, and an unhealthy obsession with letter-spacing.

Ali Haji

Partner & Head of Digital

Ali makes websites that load before you finish blinking. He leads the developers, argues for accessibility in every meeting, and wins.