Digital
Halo Ceramics
An online store as calm as the pots it sells.
Halo makes small-batch ceramics and needed a shop that did not shout. Most e-commerce templates shout.
The approach
A cream canvas, generous whitespace and product photography we art-directed ourselves. The store is built on WooCommerce with a custom theme, so it stays fast and the studio can run it without us.
- Custom checkout: three taps, guest by default
- Studio photography for 60 SKUs in two days
- Every page under a second on a mid-range phone
The result
Average order value up 40%, and the site now doubles as their lookbook for wholesale buyers.
Results
40%higher average order
0.8sload on a mid-range phone
3taps to checkout
Credits
- Digital lead
- Ali Haji
- Art direction
- Yousif Kanoo
- Development
- Maryam Fakhro
- Photography
- THALAATHA studio