Digital
Payvor
A banking app that feels like a friend, not a form.
Payvor came to us with a working product and a problem: it looked like every other banking app in the region. Solid, safe, forgettable.
The brief
Rebuild the app experience without rebuilding the app. The engineering team had a stable core; what it needed was a personality and an interface that people would actually enjoy opening twice a day.
- Full product audit: 41 screens, 9 user interviews, 2 weeks
- A new design system on top of the existing React Native codebase
- Onboarding, home, transfers and savings redesigned first

The idea
Money is emotional. We designed an interface that talks like a person — warm colours, rounded cards, plain-language copy — and built a small set of micro-interactions so every confirmation feels like a nod rather than a form submission.


The first version I tested, I genuinely forgot I was looking at a bank.
Reem Sultan — Head of Product, Payvor
The result
Sign-ups tripled in the first month after launch, support tickets about “where do I find…” dropped by 60%, and the design system now ships every new feature two sprints faster.
Results
Credits
- Creative direction
- Noor Al Mahmood
- Product design
- Ali Haji, Sara Kamal
- Social content
- Hamad Yusuf
- Client lead
- Reem Sultan, Payvor
