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Digital

Payvor

A banking app that feels like a friend, not a form.

Client
Payvor
Industry
Fintech
Year
2025
Services
Product design, App UI, Design system

Payvor came to us with a working product and a problem: it looked like every other banking app in the region. Solid, safe, forgettable.

The brief

Rebuild the app experience without rebuilding the app. The engineering team had a stable core; what it needed was a personality and an interface that people would actually enjoy opening twice a day.

  • Full product audit: 41 screens, 9 user interviews, 2 weeks
  • A new design system on top of the existing React Native codebase
  • Onboarding, home, transfers and savings redesigned first
Home and transactions — every balance where a nervous thumb expects it.

The idea

Money is emotional. We designed an interface that talks like a person — warm colours, rounded cards, plain-language copy — and built a small set of micro-interactions so every confirmation feels like a nod rather than a form submission.

The first version I tested, I genuinely forgot I was looking at a bank.

Reem Sultan — Head of Product, Payvor

The result

Sign-ups tripled in the first month after launch, support tickets about “where do I find…” dropped by 60%, and the design system now ships every new feature two sprints faster.

Results

3xsign-ups in month one
60%fewer support tickets
4.8App Store rating

Credits

Creative direction
Noor Al Mahmood
Product design
Ali Haji, Sara Kamal
Social content
Hamad Yusuf
Client lead
Reem Sultan, Payvor

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